Post by account_disabled on Feb 28, 2024 10:19:41 GMT
For a self-respecting journalist, the must to pursue is to immediately give his reader the news . The start of a piece always contains the essential information, the key to continuing. Who, what, when, where and why (at most even how) should be inserted in the first lines. According to the inverted pyramid technique , analyses, interpretations, comments and frills find space only later. If the 5/6 W scheme applies to journalists, it must absolutely also apply to those who write for a journalist . We cannot afford the possibility of misunderstanding or turns of phrase. Let's remember the golden rule of our press release: the text is not used to glorify our product or our company.
The winning card is to propose news and be centered on the reader ( reader focused ). Time is always precious I guarantee you that even today the worry of journalist friends who work in the editorial office is seeing bundles of 5/6 pages of press releases delivered Norway Phone Number to them, where they come across something useful (perhaps) towards the end of the text. Time is a priceless resource , in editorial offices, in agencies but also on bloggers' desks. Being incisive, clear and concise means respecting everyone's professionalism and being taken seriously. Many journalists don't read beyond the first two/three lines, let's face it: making their life easy can make the difference between ending up in the bin or in the newspaper.
Observe and read to learn how Do you want to do some gym? Just read some texts from news agencies like Ansa . Look at the syntax, concise and basic: subject | verb | object complement | complements of time and place | finally the other complements You can also take a look at the articles of the newspapers or journalists you want to contact to analyze their tone of voice. This helps to refine our text and make it as similar as possible to their style: the more expendable a press release is, the more opportunities there are for the journalist to pass it on as it is composed , gaining time for a coffee or to go out 5 minutes early from work. It is not a utopia, but a concrete possibility, a professionalism that is perfected and trained with patience and dedication. All you have to do is test yourself.
The winning card is to propose news and be centered on the reader ( reader focused ). Time is always precious I guarantee you that even today the worry of journalist friends who work in the editorial office is seeing bundles of 5/6 pages of press releases delivered Norway Phone Number to them, where they come across something useful (perhaps) towards the end of the text. Time is a priceless resource , in editorial offices, in agencies but also on bloggers' desks. Being incisive, clear and concise means respecting everyone's professionalism and being taken seriously. Many journalists don't read beyond the first two/three lines, let's face it: making their life easy can make the difference between ending up in the bin or in the newspaper.
Observe and read to learn how Do you want to do some gym? Just read some texts from news agencies like Ansa . Look at the syntax, concise and basic: subject | verb | object complement | complements of time and place | finally the other complements You can also take a look at the articles of the newspapers or journalists you want to contact to analyze their tone of voice. This helps to refine our text and make it as similar as possible to their style: the more expendable a press release is, the more opportunities there are for the journalist to pass it on as it is composed , gaining time for a coffee or to go out 5 minutes early from work. It is not a utopia, but a concrete possibility, a professionalism that is perfected and trained with patience and dedication. All you have to do is test yourself.