Post by account_disabled on Dec 24, 2023 9:56:15 GMT
Conversion rate Do you remember that Content Marketing aims to attract a particular audience to create a positive image of ? Yes, conversion rate is the closest “business” metric. Each email will have a goal. Some of them will be simple like "driving traffic" to the blog, which can be calculated with the click rate. Despite this, others will have a bigger challenge like "encourage an ebook download," or "encourage a purchase." In these cases, the conversion is calculated separately, when the user actually completes the desired action.
That is, how many people received the email, opened, read, clicked Special Data and downloaded the ebook "actually" or "purchased your product." To do the calculation, consider. Number of people completing the desired action x total number of clicks on the CTA This value will show you if your message is conveying the right idea to the reader and encouraging them to take the action you want. ROI Calculating the ROI of your Email Marketing strategy will indicate if your efforts are really working and if that investment should be maintained. Although some images have intangible goals such as "educate the public", in other cases they can clearly quantify the return and compare based on the results of the other components of your Marketing mix.
How to optimize results through good practices In addition to integrating Email Marketing into your content strategy, there are other practices that can help maximize the results of this association. Below you will find some of them. Welcome email Any company that wants to be successful with the Email Marketing strategy must have a welcome message for new contacts on the list. This is the one that will make the "first impression" of your relationship. The welcome email should introduce the company spokesperson or brand personality who will send you future messages and increase the chances of identification as well as the chances of having a higher open rate.
That is, how many people received the email, opened, read, clicked Special Data and downloaded the ebook "actually" or "purchased your product." To do the calculation, consider. Number of people completing the desired action x total number of clicks on the CTA This value will show you if your message is conveying the right idea to the reader and encouraging them to take the action you want. ROI Calculating the ROI of your Email Marketing strategy will indicate if your efforts are really working and if that investment should be maintained. Although some images have intangible goals such as "educate the public", in other cases they can clearly quantify the return and compare based on the results of the other components of your Marketing mix.
How to optimize results through good practices In addition to integrating Email Marketing into your content strategy, there are other practices that can help maximize the results of this association. Below you will find some of them. Welcome email Any company that wants to be successful with the Email Marketing strategy must have a welcome message for new contacts on the list. This is the one that will make the "first impression" of your relationship. The welcome email should introduce the company spokesperson or brand personality who will send you future messages and increase the chances of identification as well as the chances of having a higher open rate.